MARKETING & ADVERTISING

Anyone looking to develop their understanding of marketing, advertising and branding need look no further. With introductions to consumer behaviour, online marketing and marketing management you’ll gain a solid grounding in the principles, before moving on to packaging and brand-driven innovation.

View all marketing & advertising chapters

Discipline overviews

The Fundamentals of Marketing

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Introductions to key topics 

Basics Advertising 01: Copywriting    |    Basics Marketing 01: Consumer Behaviour    |    Basics Marketing 02: Online Marketing    |    Basics Marketing 03: Marketing Management

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Topics in depth

Brand-driven Innovation    |    Kiss & Sell: Writing for Advertising    |    Packaging the Brand